Flagship Intelligence Product

The SAAVR™ Report

Sentiment-Adjusted Asset Valuation Report. The institutional standard for quantifying how guest sentiment impacts hotel asset value.

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What's Inside a SAAVR Report

18 pages of institutional-grade intelligence. Here's what you'll receive.

Table of Contents
  1. Executive Summaryp. 2
  2. SPI™ Score Analysisp. 3-4
  3. Operational Analysisp. 5-7
  4. CAPEX Analysisp. 8-10
  5. Competitive Positioningp. 11-12
  6. Financial Impact Modelp. 13-14
  7. Risk Assessmentp. 15-16
  8. Strategic Recommendationsp. 17-18
Sample: Executive Dashboard
62.4 SPI™ Score Competitive Tier
64% Positive Sentiment
44% Op / Cap Split
43rd Percentile
-$452K Annual Impact
Sample: Cap/Op Split
44%
56%
Operational Capital

56% of negative sentiment requires capital investment to resolve.

Methodology Basis

Cornell University Center for Hospitality Research

  • Sentiment-RevPAR correlation studies
  • "1% Rule" financial impact model
  • Guest acquisition economics
  • OTA algorithm visibility factors

All calculations are documented and defensible for fiduciary review.

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What You Receive

Executive Summary for Ownership

Every SAAVR opens with a board-ready executive summary. Four key metrics tell the story at a glance.

The report provides independent analysis based on guest reviews, delivering an SPI Score, Cap/Op Split diagnosis, competitive positioning, financial impact quantification, risk assessment, and prioritized recommendations.

Sample Executive Metrics
64% Positive Sentiment
70.4% Operational Score
56.9% CAPEX Score
44% Fixable Without Capital
Based on 221 reviews analyzed
Financial Quantification

The Cost of Poor Sentiment

Every SAAVR quantifies the revenue impact using Cornell University CHR benchmarks.

Total Cost of Poor Sentiment $452,657 Annual revenue lost to sentiment gaps (per 100 keys)
Recoverable Upside $41,258 What you get back if you fix operations
Impact Category Annual Cost
Revenue Displacement -$57,643
Guest Acquisition Inefficiency $510,000
OTA Visibility Penalty $0

Methodology: Cornell University Center for Hospitality Research benchmarks. GSA Per Diem normalized × segment multiplier.

The Core Innovation

Cap/Op Split: Who Is Accountable?

Every negative sentiment signal is classified into one of two buckets. In this example, 44% of complaints are operational (fixable by management) and 56% are capital (requires ownership investment).

Operational Issues 44%

Management Accountability

Issues fixable through training, process, and operational excellence—without capital investment.

Poor customer service
Hidden fees
Poor communication
Slow check-in
Staff attitude
Resolution: GM / Director of Operations
VS
Capital Issues 56%

Ownership Accountability

Issues requiring capital investment—infrastructure, fixtures, and physical product deficiencies.

Dark rooms
Small rooms
HVAC issues
Noise/soundproofing
Elevator problems
Resolution: Ownership / Asset Manager
Why This Matters: A 44/56 split means nearly half of negative sentiment is fixable without capital expenditure. This stops owners from spending $5M renovating when the real problem is a rude front desk manager. Conversely, when the split is 20/80 capital-heavy, it proves to cost-conscious owners that no amount of staff training will fix broken HVAC.
Market Context

Competitive Positioning Analysis

Every SAAVR includes sentiment benchmarking against your defined competitive set.

-0.10 Rating vs Comp Set
+8 pts Operational vs Comp Set
-6 pts CAPEX vs Comp Set
Property Brand Rating Operational CAPEX Positive % Reviews
Subject Property SUBJECT Independent 3.9 70% 57% 64% 221
Grayson Hotel Unbound Collection 4.4 80% 70% 79% 200
Kimpton Ashbel Kimpton 4.1 75% 70% 68% 100
Sofitel New York Sofitel 4.3 74% 72% 74% 100
Marriott Marquis Marriott Hotels 4.3 62% 67% 74.7% 99
Report Structure

8 Sections of Institutional Intelligence

1

Executive Dashboard

SPI Score, percentile rankings, ADR impact estimate, confidence level

2

SPI™ Analysis

Weighted composite: Sentiment (30%), Op (25%), Cap (25%), Return (20%)

3

Operational Analysis

Management issues, root causes, sentiment trend charts

4

CAPEX Analysis

Priority matrix: P1 Critical, P2 Important, P3 Planned

5

Competitive Positioning

Comp set benchmarking with detailed performance table

6

Financial Impact

Revenue displacement, churn tax, visibility penalty

7

Risk Assessment

Sentiment rate, volatility, defection risk thresholds

8

Strategic Recommendations

Prioritized actions with accountability and timelines

Applications

When to Commission a SAAVR

Pre-Acquisition Due Diligence

Distinguish operational turnarounds from capital money pits before you sign. A 78% Cap split means hidden CapEx.

Quarterly Asset Reviews

Replace subjective management narratives with independent sentiment intelligence they cannot dispute.

CapEx Prioritization

Allocate renovation dollars where sentiment data proves capital investment will move the needle.

Disposition Timing

Exit before Q4 surprises hit your financials—or after targeted intervention lifts positioning.

Operator Selection

Set measurable improvement targets in management agreements tied to sentiment outcomes.

IR / Board Reporting

Forward-looking sentiment metrics alongside trailing RevPAR. Lead the narrative.

Deliverable Specifications

What You Receive

Format 18-page institutional PDF
Turnaround 48-72 hours
Data Sources All major OTAs
Analysis Period Rolling 90 days
Comp Set Up to 8 properties
Confidentiality Enterprise NDA

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