The SPI™ Standard
The Sentiment Performance Index. A weighted algorithmic metric that transforms guest feedback into quantifiable financial intelligence.
Star Ratings Are Financially Meaningless
A 4.2-star rating tells you nothing about revenue risk. It conflates the critical with the trivial, rendering it useless for institutional decision-making.
Traditional reputation metrics treat a complaint about weather the same as a complaint about bed bugs. They weight a review from 3 years ago equally with one from last week. They benchmark against "the market" without considering the asset's specific revenue potential. For institutional investors making decisions measured in millions, this level of imprecision is unacceptable.
- Unweighted averages
- No noise filtering
- Static historical data
- Generic benchmarking
- No financial correlation
Algorithmic Precision for Financial Decision-Making
The Sentiment Performance Index applies institutional-grade rigor to guest sentiment analysis.
Noise Filtering
Our NLP engine identifies and filters irrelevant complaints—weather, traffic, flight delays, construction noise—that have no bearing on operational performance or asset value.
Velocity Weighting
Recent sentiment is weighted higher than historical sentiment. A property improving rapidly shows different risk than one in decline—even at the same average rating.
Revenue Potential Benchmarking
We benchmark each asset not just against competitors, but against its own theoretical revenue potential based on location, chain scale, and market positioning.
Category Decomposition
Sentiment is broken into 12 operational categories, each weighted by financial impact. A cleanliness issue carries different weight than a breakfast complaint.
12 Operational Categories, Financially Weighted
What Your SPI™ Score Means
The SPI Score is expressed as a value from 0-100, representing the asset's sentiment health relative to its revenue potential.
Asset is outperforming sentiment expectations. Strong pricing power.
Healthy sentiment profile. Minor optimization opportunities.
Sentiment drag on revenue. Investigation recommended.
Significant revenue erosion. Immediate action required.
See Your Portfolio's SPI™ Scores
Request a complimentary preliminary analysis of your portfolio. Discover which assets are at risk and which are outperforming their sentiment potential.
Request SPI Analysis